BUSINESS
I would say a business venture involves three kinds of
people/ entities.
a. Business Strategist
Business Strategists (people or companies) identify and validate high
potential business opportunities for stakeholders and develop customized
business strategies that are aligned with corporate strategic objectives.
These tasks include definition of the scope of businesses, development
of differentiated value propositions and core go-to-market strategies
as well as preparation of revenue models and financial analysis.
b. Stake Holder
Stakeholders contribute to the project in many ways including funding,
suggesting requirements, using and providing feedback. The degree of
Stakeholder involvement varies by project, but generally, more involvement
produces better results.
c. End User/
Consumer/ Customer
Normally, End user is the one who uses the product or a service produced
by a business entity. The end-user may differ from the customer, who
might buy the product, but doesn't necessarily use it; for example,
a zookeeper, who is the customer, might purchase elephant food for an
end-user: the elephant. (Go figure...) Therefore, some people call the
zookeeper to be the end user, being the non seller. End Users are a
special type of Stakeholder. End Users' input and feedback on strategy,
features, usability, content, etc. can provide invaluable insight into
your target audience and the direction your solution should take. Their
involvement level will vary greatly from project to project but it should
never be completely eliminated.
BUSINESS CONCEPT/ BUSINESS PLAN/ BUSINESS MODEL/ BUSINESS VISION
A
Business Concept may also be referred to as a business plan, business
model, or vision. So
one day, while dreaming of the world outside the office cubicle, constantly
punching the clock for someone else’s vision, you have your big
“Eureka!” moment—you’ve come across an idea
so perfect that you need to start your own business around it. Coming
up with the idea is the easy part. Now,
you’re thrown into an entrepreneurial world where even the experience
businessperson can feel overwhelmed by all the details. After evaluating
my nature and skills, and answering the all important mostly ignored
question: " Is Entrepreneurship for me?" I would start like
this...
a. Create a rough budget to see if you have enough financial resources
to get this idea rolling. How much you might need and do you have the
sources/ resources/ lenders.
b. Where you fit in the market. Does the world need you. Is there enough
demand for your product or service. Are there any other similar businesses.
What kind of clientele they target.
c. Create a management team that shares your vision. Remember that you
will eventually have to set aside your ego and let them control certain
aspects of the company, so your have to feel comfortable around your
management team.
d. Start with a small number of clients/ network with optimum focus
instead of hitting everywhere randomly.
e. Set your self apart from similar businesses, by producing an eye-catching
yet simple to navigate web site/ presentation material/ quality standards/
marketing tools.
f. Come up with a good business plan. Business plans are used internally
for management and planning and are also used to convince outsiders
such as banks or venture capitalists to invest money into a venture.
Business plans are noted for often quickly becoming out of date. One
common belief within business circles is that the actual plan may have
little value, but what is more important is the process of planning,
through which the manager gains a greater understanding of the business
and of the options available. Business plans can be of three types,
depending at different stages of the venture.
TYPES OF BUSINESS PLANS AND BASICS
a. The Miniplan/ Executive Summary
It consists of one to 10 pages and should include business
concept, financing needs, marketing plan and financial statements, especially
cash flow, income projection and balance sheet. It's a great way to
quickly test a business concept or measure the interest of a potential
partner or minor investor.
b. The Working Plan.
A working plan is used to operate the business. It has to be
long on detail but may be short on presentation.
c. The Presentation Plan.
A presentation plan differs from a working plan in that more
attention is paid to attractive formatting, formal language, and conciseness.
This type of plan is intended to be suitable for showing to bankers,
investors and others outside the company.
The Business plan can be seen as a collection of sub-plans
including a marketing plan, financial plan, production plan, and human
resource plan. The business plan has many forms. There is however a
format that is typical:
Executive
summary
Explains the basic business model
Gives rationale for the strategy
Background
Gives short history of company (unless
it is a new company)
Provides background details such
as:
age
of company
number
of employees
annual
sales figures
location
of facilities
form
of ownership including
sole
proprietor
partnership
entrepreneurial
startup
private
corporate startup
publicly
traded corporation
limited
liability company
public
utility
non-profit
organization
Background of key personnel including
owners
senior
managers
managing
partners
head
scientists and researchers
Marketing
The macroenvironment
Competitive environment
Industry Assessment
Customer Strategy & Market Analysis
Product strategy
Pricing strategy
Promotion strategy
Distribution strategy
Production and manufacturing
Describe all processes
Production facility requirements
- size, layout, capacity, location
Inventory requirements - raw materials
inventory, finished goods inventory, warehouse space
Equipment requirements
Supply chain requirements
Fixed cost allocation
Finance
Source of funds
Existing loans and liabilities
Projected sales and costs
Break even analysis
Expected return
Monthly pro-forma cash flow statement
Risk evaluation and risk management
Human resources
Assign responsibilities
Training required
Skills required
Union issues
Compensation
Skills availability
New hiring
Specialized sections such as product research and development, legal
strategies, marketing research, or inter-company collaborations, are
added to deal with unique features or characteristics of the business
or its markets.
Cost and revenue estimates are central to any business plan for deciding
the viability of the planned venture. But costs are often underestimated
and revenues overestimated resulting in later cost overruns, revenue
shortfalls, and possibly non-viability.
STARTING THE BUSINESS
Find a Mentor
Finance Start-Up
Buy a Business
Buy a Franchise
Name Your Business
Choose a Structure
Protect Your Ideas
Get Licenses and Permits
Pick a Location
Lease Equipment
MANAGING THE BUSINESS
Lead
Make Decisions
Manage Employees
Market and Price
Market and Sell
Understand Fair Practice
Pay Taxes
Get Insurance
Handle Legal Concerns
Forecast
Advocate and Stay Informed
Use Technology
Finance Growth
GETTING OUT
Plan Your Exit
Sell Your Business
Transfer Ownership
Liquidate Assets
File Bankruptcy
Close Officially